“They actively listen to the client.”

The problem

160 people, 20 WhatsApp groups and no single place.

Humble Grape runs seven wine bars, kitchens and shops across London, pouring organic and sustainable wine from small, family-run wineries. Kevin Coetzee is COO for Humble Grape and Vivat Bacchus.

The business grew fast: “We went from 50 heads in the business to 160 heads in the space of three years.” The tools didn’t keep up.

“Everything was on a spreadsheet, on a Google Drive, everything was on WhatsApp. We had like maybe 20 different WhatsApp groups.”

Kevin Coetzee, COO

Training was spread across people too. Kevin had trained staff, and so had others in the business. “The information sat with us. It didn’t sit in one place.”

The solution

One place to check, one place to learn.

Kevin wanted one place where he, the ops manager or the executive chef could go and check that people were doing what they needed to do. Humble Grape now runs comms, training academies with courses and quizzes, checklists and check-ins in All Gravy.

All Gravy put Humble Grape in touch with its dev team. In Kevin’s words: “We explained the problem that we’re trying to solve and then they built it specifically for us.”

A big part of it is knowledge that used to live in one person’s head. Their head of wine, Carlos, is the one who trains people best.

“All of that information previously sits in his head, but now we have the ability to actually put that into one place.”

Kevin Coetzee, COO

New starters and long-timers both go there to refresh what they know. “They can go there and they can find it. That’s important for me.”

The result

A team that signed up and uses it.

“The team embraced it and they engaged with it and they signed up to it and they started using it a lot.” Kevin puts that down to an app built phone-first: “It doesn’t hinder anybody, irrespective of whether they are tech savvy or not tech savvy. It’s easy.”

The way the work gets done matters to him as much as the app. When Humble Grape gave feedback, it went from the All Gravy team straight to the CEO. “If the CEO is listening to feedback and then saying we will solve this for the client, I think that’s incredible.”

Humble Grape has been on All Gravy since March 2025 and renewed in June 2026.