The way companies in the restaurant and retail industry think about HR has fundamentally shifted. Employees now have more power to choose where they work, and companies need to focus on their employee value proposition (EVP) to attract and retain top talent. This post explores the importance of the EVP and the employee journey, and provides examples of companies that are excelling in this area. The post also highlights the risks of not adapting to this new reality and the need to embrace modern tools and practices to succeed in the changing landscape of HR.
There has been a fundamental shift in the way businesses approach hiring and retaining employees. No longer can companies simply sift through stacks of job applications and pick the best candidates. In today's world, job seekers have the power to choose where they want to work and which companies they want to align with.
This change is particularly pronounced in the restaurant and retail industries, where the success of a business is directly tied to the quality of its workforce. Without enough skilled and motivated employees, a business will inevitably fail.
So, how can companies attract and retain top talent in this new landscape? The key lies in the employee value proposition (EVP) and the employee journey. Here are some of the key factors to consider:
Crafting a Compelling Employee Value Proposition
From the first moment a potential employee interacts with your brand to their very last day on the job, you need to know what you stand for and what you have to offer. This is where the employee value proposition comes in.
Your EVP should answer the question: why should someone choose to work for your company over a competitor? This could include a range of factors, such as flexible scheduling, comprehensive benefits packages, career growth opportunities, a positive company culture, or a mission that aligns with the employee's values.
Take Starbucks, for example. The coffee giant is known for offering a flexible work schedule and a comprehensive benefits package. Starbucks employees receive health insurance, paid time off, and other perks that help to promote a healthy work-life balance.
Ensuring Continued Growth and Development
Once you've attracted top talent to your organisation, it's important to invest in their growth and development. This can help to boost employee engagement, increase productivity, and reduce turnover.
Offering ongoing training and upskilling opportunities is a great way to keep employees engaged and motivated. Chipotle Mexican Grill, for instance, has a comprehensive training program that helps their employees grow and develop within the company. The program covers a variety of areas, including food safety, customer service, and leadership skills.
Aligning the Job with Personal Values and Goals
To truly engage and retain employees, it's important to understand how a job with your company fits into their personal story. This means understanding their personal values, goals, and aspirations.
Consider the case of Trader Joe's, which is known for its fun and quirky approach to retail. The company values teamwork, communication, and a positive attitude, which has helped to create a supportive and collaborative work environment. This culture has helped to create a loyal following of customers and employees alike.
Measuring Employee Happiness and Engagement
Finally, it's important to measure employee happiness and engagement throughout their journey with your company. This can help you identify areas for improvement and keep your finger on the pulse of your workforce.
There are many ways to measure employee satisfaction, including pulse surveys, regular check-ins with managers, and exit interviews. It's also important to track employee turnover rates and use that data to inform your HR strategy moving forward.
Embracing the New Era of HR
HR has moved from being purely administrative to being a strategic function that can drive the success of a business. The companies that recognize this shift and adapt accordingly will be the ones that succeed in this new era.
There will undoubtedly be winners and losers in this new landscape. The winners will be the companies that have a strong EVP, invest in employee growth and development, align their jobs with personal values, and measure employee happiness and engagement. The losers will be the companies that fail to innovate and adapt to the changing times.
It's a challenging time to be in HR, but also an exciting one. New tools and practices are being developed at record pace, and the companies who get on this wave will stand out in years to come.